AuditTag for agencies and freelancers
audittag.com/agencies/
If you look after tracking for several online stores, this is how to get a first read on up to ten of them in one sitting. It costs nothing and needs no access to any client's store.
Ten stores in one sitting
- Open the free audit and paste a client's store address. It reads up to 25 public pages in about a minute.
- Note what it says about GA4, Tag Manager, Google Ads and the Meta Pixel. On Shopify it also says how each tag is installed.
- Move on to the next store. If the audit asks you to wait, give it a minute. The free audit has a daily limit and ten stores sits well inside it.
- Paste a status for each store into Slack or your notes, using the wording below.
- Book a test order for any store where a purchase matters.
If you would rather not run them yourself, email me up to ten addresses at hello@audittag.com and I will run them by hand and send back a short status for each.
What you get for each store
- Which of GA4, Tag Manager, Google Ads and the Meta Pixel are in the HTML the store serves, and any leftover Universal Analytics.
- On Shopify, whether each tag is in theme code, in an app or in a custom pixel, or not visible.
- On-page problems across up to 25 pages, from titles and alt text to the sitemap, each with the page it is on.
- A list of what the audit could not see, so you know which tests are still yours. The full list is on what the audit checks.
A status you can paste
Slack keeps plain sentences tidy, so there is nothing to format. Fill in the gaps and keep the last two sentences. For each tag, use the report's own word, which is Found, Not found or Not visible, and never turn Not visible into missing. A tag the audit cannot see may still be set up inside Tag Manager or a custom pixel.
The wording
{Store} was checked on {date} by reading its public pages. GA4 {was found in the theme code, was found through a Shopify app, was found twice, was not found, or was not visible because Tag Manager may hold it}. The Meta Pixel {is worded the same way}. Google Ads {is worded the same way}. The audit lists {number} on-page issues, and the one to fix first is {issue}. This is a presence check. It does not show whether a purchase fires, so {store} still needs a test order.
Examples, both for fictional stores
Ashcombe Coffee Roasters (a fictional store) was checked on 30 September by reading its public pages. GA4 was found in the theme code only, so it does not run on checkout. The Meta Pixel was found through a Shopify app. Google Ads was not found. The audit lists 9 on-page issues, and the one to fix first is that the homepage has no H1. This is a presence check. It does not show whether a purchase fires, so Ashcombe still needs a test order.
Fernlow Tea (a fictional store) was checked on 30 September by reading its public pages. GA4 was found through a Shopify app. The Meta Pixel was found twice, once in the theme and once through an app, so page views and other storefront events may be counted twice. Google Ads was not found. The audit lists 3 on-page issues, and the one to fix first is that two products share one meta description. This is a presence check. It does not show whether a purchase fires, so Fernlow still needs a test order.
What the audit cannot see
It reads the HTML your pages serve, so it shows which tags are installed, not whether a purchase actually fires. That means a tick is a starting point and never a sign-off. It cannot see:
- Whether a purchase event fires on a real order
- Your checkout and thank-you pages
- The Conversions API
- What your cookie banner does
- Server-side tagging, including server-side Tag Manager
- Whether a tag in your theme also reaches checkout
Each one has a way to check it by hand on what the audit checks.
What AuditTag checks
- Which tracking tags a store's pages serve, and how a Shopify store installs them
- On-page SEO across up to 25 pages
What this doesn't prove
A status built from this audit says a tag is installed. It does not say the client's tracking works, and a tag it did not find may still exist inside Tag Manager or a custom pixel. Do not send a client a status as proof that purchases are counted.
Where the Fix Pack and Guardrails fit
The Fix Pack writes the on-page fixes for one site as files to review, with the titles, descriptions and alt text written for you and a change log. It is per site, at £39 for up to 25 pages, £59 for up to 150 and £199 for up to 500. Tracking fixes stay hands-on.
Guardrails reads your public pages and tells you when a tag it has seen disappears or doubles up. It does not say whether a purchase fired. It is in early access and I set each site up by hand, so I only take as many as I can check every Monday. The Agency plan is listed at £259 a month and is by conversation. Email me with the number of stores and I will tell you honestly what is ready.
The audit is read-only. It needs no login and no access to a client's store, and there is no white-label version.
Start with one store
Run the free audit on the first client on your list. About a minute, no account, nothing installed.
Run a free audit →Questions people ask
Is there a tool that checks ten stores at once?
Not yet. Today you run the free audit on one address at a time, or email me the addresses and I run them by hand.
Can I put my own name on the report?
There is no white-label version. The status you paste into Slack or an email is yours to word.
Do I need access to a client store?
No. The audit reads public pages only. It never logs in and never writes to a store.