Editorial standards
In short: every guide and article on this site is the responsibility of one named person. Claims about how Google, Meta and Shopify work are checked against those companies' own documentation and linked. We do not publish statistics we have not measured. When we get something wrong, we fix it on the page and say so.
AuditTag sells tools that check whether tracking data can be trusted. It would be odd to ask for that trust while publishing guides nobody can check. These are the rules our writing follows, so you can hold us to them.
Who is responsible
AuditTag is a one-person company. Sam Parkinson builds the product and is responsible for everything published here. When a page says "we", it means AuditTag, which is currently him.
Where claims come from
- The platform first. How GA4, Google Ads, Meta and Shopify behave is checked against their own documentation, and that page is linked where the claim is made. Where the platform documentation and common advice disagree, we say so and go with the documentation.
- Checked on a date. Platforms change often. Every page shows when it was published or last updated, and the claims were checked on that date.
- Other sources are named. If a claim rests on someone else's research or reporting, we say whose, and link it.
Numbers
- No borrowed or invented statistics. We do not write "73% of stores" unless we measured it, and we do not repeat figures from vendors whose method we cannot see.
- Our own data comes with its method. Any figure from our own research follows the published research methodology: sample, dates, and what the scan can and cannot see.
- Examples are labelled as examples. A worked scenario such as "Shopify says 120 orders, GA4 says 94" illustrates a problem. It is not a statistic. Our sample audit uses a store that is fictional, and says so.
- No claims of experience we do not have. We will not write "the most common problem we see" until we have the audit data to back it.
What we sell, and how that shows up
AuditTag sells a free audit, paid Fix Packs and Guardrails monitoring, and our guides link to them. So every guide also says what our tool cannot prove, in a "What this doesn't prove" box next to what it checks. A presence check is not a test purchase, and we say that on every page where it matters.
We do not accept payment for mentions or links. Where we compare ourselves with another tool, we say plainly where the other tool is stronger.
Corrections
If you find something wrong or out of date, email hello@audittag.com with the page and the problem. If you are right, we correct the page, update its date, and for anything beyond a typo, add a short note saying what changed. We do not quietly rewrite a claim that turned out to be wrong.
Change log
- 19 September 2026: first version. The same day, the guides were brought into line with it: official sources linked throughout, experience claims we could not yet support reworded, and two overstated platform claims corrected (Meta's default attribution, and what Google Consent Mode sends before consent).