AuditTag

Free tracking & SEO audits for online stores

Your ads might be working. Your tracking might not be.

AuditTag reads your pages and shows which GA4, Google Ads and Meta tags are on them, plus the on-page SEO problems that cost you clicks. It reads the HTML your pages serve, so it shows which tags are installed, not whether a purchase actually fires.

Larger stores take longer. Nothing to install.

No account, no card Reads public pages, never logs in Audit copy deleted after 24 hours

See a finished sample first →

Find it. Fix it. Guard it.

Three steps, and you stay in control of each one. AuditTag never asks for a login, so you review everything before it ships.

  1. 01 · Audit, free

    Find what is installed

    Paste your URL. AuditTag reads up to 25 of the pages your site serves and shows which GA4, Tag Manager, Google Ads and Meta tags are there, plus the on-page problems underneath. No account, nothing installed.

    Live today
  2. 02 · Fix, from £39

    Get the corrected files

    A Fix Pack is a zip of corrected titles, descriptions, alt text and other on-page tags and fields, each change with its before and after. It fixes on-page tags and fields, not tracking. You review every file and deploy it yourself.

    Live today
  3. 03 · Guard, early access

    Hear when a tag changes

    Guardrails reads your public pages and tells you when a tag it has seen disappears or doubles up. It does not say whether a purchase fired. Early access. I set each site up by hand and only take as many as I can check every Monday. Right now that is 10 sites in total. How Guardrails works →

    Early access

Run free audit See a finished sample What we check

Start free. Pay when you need more.

You do not need a subscription to find out whether a tag is missing. Prices are in pounds.

  1. £0 Free audit Which tags are installed, and what is wrong on the page.
  2. from £39 Fix Pack One-off. £39 up to 25 pages, £59 up to 150, £199 up to 500. Corrected on-page files you review.
  3. £69 a month Guard Early access. Set up by hand.

Agency is by conversation, £259 a month. Email me with the number of stores and I will tell you honestly what is ready.

Run free audit How a Fix Pack works Guardrails plans

No testimonials yet. Here is what you can check instead.

AuditTag is new. I could fill this space with unattributed quotes, but you have read those before and correctly ignored them, so here are five things you can verify yourself, without taking my word for any of them.

  1. Read a whole Fix Pack without buying one

    Not a screenshot or a feature list. The entire deliverable, free to download for a fictional store: every corrected file, every change with its before and after, and the things I refused to touch. Decide whether it is worth £39 before you spend anything.

  2. Run it before you pay anything

    No email, no account, no card. The audit names specific problems on your own pages, with your own URLs, so you can see whether it finds anything useful from your own pages and not from a stranger's opinion of them.

  3. Every rule we check is written down

    Not "AI-powered analysis". Named checks with stated thresholds, like titles over 60 characters, descriptions under 70 and alt text over 125. The list is on the What we check page, and you can hold the audit to it.

  4. I could not change your site if I wanted to

    There is no login to give me and no plugin with write access, so there is nothing to revoke and nothing I could break. That is not a promise you are asked to trust. It is the shape of the product.

  5. The refunds policy says when I will say no

    Most refund pages only list the yeses. Mine names the cases I would turn down, so the ones I honour mean something.

Used AuditTag? Tell me how it went, including the parts that did not work, at hello@audittag.com, or leave a review on Trustpilot, where I cannot edit it or take it down. I publish reviews with a real name and a link to where they were left, or I do not publish them.

Who makes AuditTag

I am Sam Parkinson, a developer in the UK, and I build and run AuditTag on my own. There is no team and no investors. I did not want a tracking tool that reaches into a site and changes things the owner cannot see, so this one hands you files to check for yourself. When something goes wrong, the person who reads your email is the person who wrote the code.

You can reach me at hello@audittag.com. I reply the same working day, Monday to Friday, UK time. Weekends wait until Monday. More about me and why I built it is on the about page.

Questions worth asking

Does the audit prove my tracking works?

No. It reads the HTML your pages serve, so it shows which tags are installed, not whether a purchase actually fires. It cannot see checkout, how a consent banner behaves, server-side tagging or the Conversions API. To know a purchase is recorded, place a test order and watch GA4 DebugView, Meta Test Events and Google Ads. This guide to testing a GA4 purchase in DebugView on Shopify walks through it, and the What we check page lists what the audit can and cannot see.

Do you need access to my site?

No. AuditTag reads your pages the way Google does, over the public web. There is no login, no API key, no plugin with write access, and nothing to revoke afterwards. Guardrails reads the same public pages on a schedule. Never write access.

Is Guardrails actually built?

Guardrails reads your public pages and tells you when a tag it has seen disappears or doubles up. It does not say whether a purchase fired. Early access. I set each site up by hand and only take as many as I can check every Monday. Right now that is 10 sites in total. Alerts go to a Slack or webhook URL you give me. The free audit and the Fix Pack are live and automated today, and you can run one now to see.

Is this audittags.com?

No. AuditTag at audittag.com is a different company from audittags.com, which has a similar name. I am Sam Parkinson, I run AuditTag from the UK, and you can reach me at hello@audittag.com. This domain has also had a previous owner, who used it for an unrelated Instagram hashtag tool, so an old listing or search result may describe that instead of this site.

How do I know the Fix Pack changes are safe to deploy?

Because you can read them. Every corrected file is your original with specific tags changed, nothing reformatted, nothing regenerated. Run a normal diff against your repo and every line touched shows up. The README lists each change with the before and after value. A Fix Pack fixes on-page tags and fields, not tracking.

What if a fix needs a human decision?

Then it is not made. Pages with several H1s, canonicals pointing at another domain, a robots.txt blocking the whole site. These are sometimes deliberate. They go in a "needs a human" section with what I would do and why, and your file is left alone.

How many pages does the free audit read?

Up to 25 per audit, seeded from your sitemap where you have one. That covers most small sites completely and gives a sample of a large one. A Fix Pack covers up to 25, 150 or 500 pages depending on the size you choose. The crawler honours robots.txt.