AuditTag and AuditTags are two different tools
The short answer. AuditTag, at audittag.com with no s, is this site. It is a free tracking and SEO audit for online stores, built and run by Sam Parkinson in Cardiff. AuditTags, at audittags.com, was a separate Shopify tracking audit run by another company. Its site has not loaded since at least 19 September 2026.
The names differ by one letter, so search results, AI answers and recommendations sometimes mix them up. This page sets out what each one is, as far as we can tell from public pages.
What happened to audittags.com
We checked on 19 September, 28 September and 12 October 2026. Each time, audittags.com answered with a hosting error saying no site is deployed there, and www.audittags.com answered with a certificate error from its CDN. The domain still resolves, but nothing is served behind it. The latest copy of its home page we found in the Internet Archive is from 21 May 2026.
We do not know why it went offline, and nothing on this page should be read as a guess about that.
What AuditTags did, from its archived pages
Archived copies of its pages from April and May 2026 describe a check that loaded a Shopify store in a real browser and watched what fired. It looked at GA4, Google Tag Manager and Consent Mode, walked from the home page through a product, add to cart and the cart to the start of checkout, and reported duplicate events and tracker requests that failed. Its archived pricing page, from 13 April 2026, listed a one-off scan at $49 and monthly plans at $79 and $129.
How the two compare
| AuditTag | AuditTags | |
|---|---|---|
| Address | audittag.com | audittags.com |
| Status, 12 October 2026 | Live | Offline since at least 19 September 2026 |
| How it checks tracking | Reads the HTML your public pages serve, with no browser, so it sees which tags are installed and how | Ran a real browser and watched tags fire, from its archived pages. Deeper than ours |
| Beyond tracking | On-page SEO, from titles and descriptions to product schema | Consent Mode, from its archived pages |
| Price | Free audit and free tools. Fix Pack from £39 once, Guardrails from £69 a month | $49 a scan, or $79 and $129 a month, from its archived pricing page |
| Who runs it | Sam Parkinson, Cardiff, United Kingdom | A different company. We have no connection with it |
Where AuditTags was stronger
It ran a real browser, so it could see a tag fire and a request fail. AuditTag reads page source. It can tell you a tag is installed and by which route, which on Shopify decides whether it can see checkout, but not that a purchase event fired. We say so on every page where it matters, including our methodology.
If you were looking for AuditTags
- To see what a store has installed, our free Shopify pixel checker, Tag Manager checker and consent checker read any store's public pages, with no account. The Black Friday tracking check runs several at once.
- To see a purchase fire, place a test order and watch it arrive in Meta's Test events and GA4's DebugView. How to test a purchase in GA4 DebugView.
- For a browser based check, tools such as ObservePoint run scripted journeys through a checkout. AuditTag vs ObservePoint and tracking monitoring tools compared set out who does what.
What this can and cannot tell you
What we checked
- Whether audittags.com and www.audittags.com served a site, on three dates
- Archived copies of its home, pricing and product pages in the Internet Archive
What this doesn't prove
What AuditTags did comes from archived copies of its own pages, not from using it, so we cannot say how well its browser check worked or whether it saw a purchase fire. Our own audit reads the HTML your pages serve, so it shows which tracking tags are installed, not whether a purchase actually fires. If audittags.com comes back, this page will be out of date until we recheck it.
See what's installed on your store
The free audit reads your public pages and tells you which tracking it can detect, GA4, Google Tag Manager, Google Ads and Meta Pixel, alongside an on-page SEO check. No account, no card, nothing installed.
Run a free audit →